How to Attract More Customers to Your Online Store

The need to increase revenue is one of the main reasons why most business owners push through with their decision to establish an online store. It allows them to achieve greater expansion as well as create a recurring income for them. Since marketing and advertising are time-consuming and costly, most entrepreneurs and small businesses find it difficult to attract potential customers in the online world.

However, because we care about your business growth, we have shared some guides on how to attract more customers to your online store here.

Image credit: rawpixel

Have a user-friendly web presence

Every online store's primary goal should be to increase conversion and if that isn't the end goal, it's a losing proposition. The first goal of a website is to be found, but most websites start by attempting to persuade visitors that they are excellent. A good website makes visitors find what they want immediately. The home page should describe your most important business offerings. The navigation bar should be organized so that a visitor can easily move from one section to another. Your website should show in a few seconds that you know what you are talking about.

The second goal is to persuade the visitor to give you some information. And finally, a website should persuade the visitor to act. This could be to sign up for a newsletter, buy something, donate, or fill out a form.

Every online store's primary goal should be to increase conversion and if that isn't the end goal, it's a losing proposition.

Have engaging social media activity

To get the most out of your social media activity, focus on creating engaging content. It's important to post regularly, but it's more important to post content that's valuable and that adds value to your followers.

It's also important to think carefully about what kind of content you post. If all you do is post promotional content, you'll only annoy your followers. Instead, mix it up with helpful content and with content that's entertaining. Include images, videos, infographics, and other types of content that help your followers better understand your business.

Posts that invite your followers to share their opinions or ask questions are also more likely to generate more traffic and social shares.

Harness the power of a referral program

A referral program is a powerful way to draw customers to your website. For example, if you have an e-commerce website, ask customers who have bought a product or service from you to send an email to their friends, offering a 10 per cent discount.

This is like a credit card or cash-back program. It works because coupons are cheap and emails are free, but! it's more powerful than just offering a reward. It's a way of building a relationship with the customer.

Integrate an easy payment solution

It is critical to have a seamless payment process that provides maximum flexibility for your users to cap off all your marketing efforts. Different users have different and preferred payment methods; ensure that your online store accommodates all of them.

At Xpress Payment Solutions Limited, we understand this critical need of customers and how it ties to your bottom line. We have created various payment products and services to cater to this need regardless of the industry in which you operate.

Different users have different and preferred payment methods; ensure that your online store accommodates all of them.

Xpress Payments Solutions offers a variety of electronic payment systems for electronic payments, collections, bill payments, and funds disbursement. We provide payment services centered on transaction switching and processing as a shared infrastructure. We are also a licensed Payment Terminal Service Provider, which allows us to deploy and manage Point of Sale Terminals.

We encourage businesses to take advantage of the several products and services we provide to cater for your payment process. Some of the products and services include Xpress Pay, Xpress Agent, Pay Xpress etc.